Tuesday, November 2, 2010

Don't Fight Piracy, Use It!

Over the past couple years, I have seen several countries try to find ways to combat music piracy. In Britain they proposed that internet service providers (ISP) monitor their customer's usage and report any illegal downloading. Whoever downloads illegally will be issued a warning, and repeat offenders will have their internet usage cut off. In 2008, this plan was eventually rejected as they look to find methods that would not infringe on the user's rights and not harm the businesses of their ISP. If you try stopping one group of people you will eventually hurt everyone connected to them ie. internet service providers.

Like I said in my earlier post, there needs to be a new scheme that can utilize the illegal downloads. Instead of penalizing each and every new case of music piracy, they should cash in on their usage. These companies are already monitoring the usage of their customers. What needs to be done is using that data to their advantage. This data is the window into the minds of their users. They want music, which is easily accessible and appeals to their needs. Give the consumers what they want!

"Europe rejects anti-piracy plans." BBC News. N.p., 11 Apr. 2008. Web. 31 Oct. 2010. .

Taylor, Adam. "Europe Stumbling in Efforts to Battle Internet Piracy Read more: http://www.time.com/time/business/article/0,8599,1904425,00.html#ixzz149jPCRB5." Time Magazine. N.p., 13 Jun. 2009. Web. 31 Oct. 2010. http://www.time.com/time/business/article/0,8599,1904425,00.html>.

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